The products in this section are featured either because they're new on the market, or they've been improved in some way. Select the name of the product to read about its features.

• Nolan Hoof Plate from Hoofix Horse Care Products, Inc.
• AIRshod adjustable hoof pads.
• Buddy Aprons from Russell Hite Leather.
• Farriers Manager Software from AmBrit Software.
• The finest sterling silver and 14K gold jewelry and gifts are now available from Rusty Brown Enterprises.
• A fabulous new great hoof care product from Water Mill Products.
• Check out a great new shoe from Thoro'Bred, the Wide Hind racing plate.
• Equi-Thane Super Fast Set - a fantastic new product from Equi-Thane.
• Arguably the world's finest hoof knives from Minandao Forge Company.
• Bonded rubber shoes from Öllöv Original.