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TOPIC: Pricing Clients...trip fees, PIA fees, variable pricing

Pricing Clients...trip fees, PIA fees, variable pricing 16 Sep 2011 09:00 #1

  • Peters Shoeing
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Up until now, I have dealt in fixed pricing, but I was wanting to have more wiggle room after some PIA accounts and jobs that I underestimated, jobs that broke even,etc.

I am considering to price a bit better taking into account the clues a client may give on the phone, their needs/activities/discipline, where they are located, what are their concerns/needs....there have been countless times where I needed some wiggle room in my price quotes. From what I understand, a lot of us deal with fixed pricing, but maybe some accounts get varying prices. I like that approach.

Everyone talks about the "charge em til you like em fees". I guess we can say they fall in the same realm as:

Trip fees, wealthy area trip fees (lol), greater than size ___ fees, draft fees, trim fees vs. "barefoot" trim fees, PIA fees, horse behavior fees, specialty fees (handmade/corrective), lost shoe/retack fees, you need this now fees.... (what did I miss?)

So...do you have a set price list or does it vary?

And...what are some of the variables or causes for additional fees?

Most importantly, how do you convey this to a potential client over the phone without them thinking that you are going to size them up in person and charge accordingly? People dont like to hear "it depends" when it comes to price.
Alan Peters
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 16 Sep 2011 18:55 #2

  • chad rice
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Seems to me like you should charge whatever you think you are worth....
Chad Rice, CF
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 16 Sep 2011 20:52 #3

  • david a hall
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We have FAT Tax, Farriers Added Tax 15%, covers most of your grey areas on charging, if it requires any thing that takes time we switch to an hourly rate plus materials.
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 16 Sep 2011 21:57 #4

  • Anthony_Lawrence
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IME people hate getting nickel and dimed.

The only thing I charge extra for are stud holes, bar shoes etc.
Ant.
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 17 Sep 2011 00:09 #5

  • Rick Burten
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When asked, tell them what your 'base rate' fees are and also what you charge for a farmcall/trip charge. Then thell them that depending on what additional services you have to supply, there are additional costs incurred. Make sure you already know what you are going to charge for services such as pads, drill anbd tap, bar shoes, aluminum, non-ferrous shoes, acrylic/urethane repairs, resections, any applicable taxes, handmades, shoe modifications, additional fees for larger sized hooves, etc.

And, if the second question asked by a potential client is "What do you charge", odds are they are 'tire kickers' and won't retain your services.

If, OTOH, the conversation goes something like this:
"Hi, is this Rick? Are you the horseshoer/farrier? Great, I've got "X" number of horses that need trimmed/shod and was wondering if you are taking new clients and/or have any openings in the very near future?" then you have a good chance of having your services retained and establishing a [long term] working relationship with that person. ymmv:)
Rick Burten PF

In the immortal words of Ron White: "But let me tell you something, folks: You can't fix S-tupid. There's not a pill you can take; there's not a class you can go to. S-tupid is forever."
."


Je pense donc je suis
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 17 Sep 2011 12:07 #6

  • vthorseshoe
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Peter, over the years I have tried different priceings.

But as time went on I found it pretty easy to listen to the person on the other end of the phone and decide if there were going to be additional charges at which time I would open the door to the possibility with this person by saying ;
"This is my normal price, but if there is a lot of extra hoof then because of more work my price will increase"..(customer calls and horse hasn't been worked on in a year)
Example; One logging horse customer used to go all summer then in the fall he would want me to come trim his two logging horses. I would see enough hoof to have made 3 visits, so after the 1rst time I charged him at each visit the cost of 3 trims..when I would do them each fall then the rest of the winter he stayed on schedule and the price went back to normal.

If I got a horse that was totally a nim-rod then I would stop and explain the situation as it effected me and my work. I would say I can get him done but it is going to take longer than it should because---- and I will be charging more than either origionally quoted. If they say OK then I go ahead if they balk then I would usually finish the horse andthen tell them they need to find someone else.

On the horses I would work with my harness,
I would already have explained everything, along with pricing--and have pre judged the folks by their responce and body language as to whether I wanted to work for them at all. (Rick has explained it so well in a previous post about being aware of Liability issues).

I always give a base price for 4 flat shoe's but ! I tell folks if if pads, borium, packing etc...is needed then the price would be higher.

So you see, I/many of us do give different prices and we do discuss it with customers prior to performing work..

I remember going to a high class horse show and seeing a farrier working. Alongside his rig in plain view was a large majic marker board with "TODAY'S PRICE'S" listed for all perspective customers coming up to his truck.
Saved him talking time and folks either accepted or didn't just by reading his price sign....:D

my 2 cents worth ;)
"you may not like what I say" !
-but-
"you'll never have any doubts where I stand
quote Cindy Matthews 1948-2006


I thought my life had come to a close with Cindy's passing, but there is life after death Thankyou Sharon !

Bruce Matthews
Southeast...
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 17 Sep 2011 14:53 #7

  • dana fenn
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When you guys have a "new" customer on the phone, do you ever ask "when was the last time your horse was worked on?"

Live your life in such a way, that when your feet hit the floor in the morning,
Satan shudders and says "Oh, No, she's Awake!"
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 17 Sep 2011 14:59 #8

  • Rick Burten
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dana fenn wrote:
When you guys have a "new" customer on the phone, do you ever ask "when was the last time your horse was worked on?"

Always. :) Its part of my client interview/intake protocol. Along with, "Who has been providing hoof care services? and, Why are you making a change/switch?" There are additional questions I ask before I commit to taken them on as a new client.

If the potential client says that someone who is a colleague is their current farrier, then I definitely want to know why they are making a change, and I, as a courtesy, call the other farrier to get his/her side of the story and to let them know that the client is replacing them.
Rick Burten PF

In the immortal words of Ron White: "But let me tell you something, folks: You can't fix S-tupid. There's not a pill you can take; there's not a class you can go to. S-tupid is forever."
."


Je pense donc je suis
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 17 Sep 2011 15:15 #9

  • tbloomer
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dana fenn wrote:
When you guys have a "new" customer on the phone, do you ever ask "when was the last time your horse was worked on?"

I ask how often they schedule service.
Tom Bloomer
http://blackburnforge.com
302-222-6404


Here's the deal. I'm trying to keep it simple.
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 17 Sep 2011 17:03 #10

  • david a hall
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Anthony_Lawrence wrote:
IME people hate getting nickel and dimed.

The only thing I charge extra for are stud holes, bar shoes etc.

I know what you mean, but its the same clients that manage to extend my day no matter what I do to try and organize it differently. These are nice clients that i have worked on for years and have no intention of sacking, but i do charge them for hassle. You know the ones we all have them.
I do quite a bit of insurance work and the hourly rate is not something the client has to worry about, but is something the insurance company understands. It makes the manufacture of anything back at the forge profitable, not just the ten mins it takes to nail something like a hospital plate on. Its no different to any other trade.
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 18 Sep 2011 15:09 #11

  • Bill Adams
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Hey Alan,
My invoice has about fifty things that I can charge for and a few blank spaces if I need to make up something to charge for.
I use them for new clients to (hopefully) intimidate, and to show all the things I could charge for.
Call me and I ll send or email you a copy and you can use it to make your own as I did when a guy let me have one of his nineteen years ago.
707-834-0255 Pacific time.

A rightous man regardeth the life of his beast. Proverbs 12:10
I don't give a damn for a man who can only spell a word one way. Mark Twain
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 19 Sep 2011 02:50 #12

  • Anthony_Lawrence
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david a hall wrote:
I know what you mean, but its the same clients that manage to extend my day no matter what I do to try and organize it differently. These are nice clients that i have worked on for years and have no intention of sacking, but i do charge them for hassle. You know the ones we all have them.
I do quite a bit of insurance work and the hourly rate is not something the client has to worry about, but is something the insurance company understands. It makes the manufacture of anything back at the forge profitable, not just the ten mins it takes to nail something like a hospital plate on. Its no different to any other trade.

I could get away with that in Auckland (NZ largest city), but not here in Hawkes Bay.

(Thinking of packing my swag as I type :cool: )
Ant.
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 19 Sep 2011 03:50 #13

An interesting thread, seeing as how I just had a brief tussle with a (former apparently) client on another board regarding my 'nickle and dimeing' practices. :rolleyes:

I also try to find out the former farrier, since if it's someone I know, and am aware of their skillset, I know what I'm getting into. I've also turned clients down a couple times after sussing out who the former farrier was and talking to them.

And Bill, bring a copy of your invoice to the next seminar at the Horseshoe Barn. I'd be interested in seeing/copying it!
Matthew Kiwala
Foothill Farriers
Cool, CA

Concerning the difference between man and the jackass: Some observers hold that there isn't any. But this wrongs the jackass. (Mark Twain's Notebook, 1898)
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 19 Sep 2011 03:58 #14

matthew, im a nickle and dimer from way back. they either want it or they dont , and seldom is it free...........a couple days ago i replaced a lost shoe for a sheriffs deputy client of mine. his horse pulled it off on the fence.i chewed him out and let him go with a warning.
Gary W. Atchison-Mustang Farrier Service-Hillsboro Texas
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RE:Pricing Clients...trip fees, PIA fees, variable pricing 19 Sep 2011 04:23 #15

  • J.H. shoeing
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Gary your going to mess up my deal if you keep this up.
Jeff Holder

Some people are like Slinky’s, pretty much useless but make you smile when you push them down the stairs.
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