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TOPIC: Marketing: AFA and the others...

RE:Marketing: AFA and the others... 07 Jun 2011 01:35 #16

Rancho JD wrote:
U.S. farriers have been notoriously poor marketers long before direct competition sprouted in the way of trimmers. Now the title has become diluted by some of these come lately trimmers with farrier scribed on their shingles. Yet after reading a list of their demands and prices it's curiously hard to find a category devoted towards shoes, unless it's pulling. They're not farriers, not by a damn sight, but you can't tell them any different - like telling a liberal you cant spend your way out of debt.
Why i saw a young trimmer gal's pickup just the other day who had managed to kill two birds with one marketing stone: There was the usual natural and barefoot only and by appointment, designed in artsy font. Though it was the bold upper case - NO SHOES - that stood out the most. It was rigid and in poor taste and a horseman would know it, but most owners are not horsemen

It's only a single obvious example of one trade faction working ever so diligently to extinguish another..

What are the national and local farrier associations doing with your membership fees and donations to market you without sniping at the competition - the people don't want to see or hear that coming from professionals.

Forging clinics and contests? anything else? I'm a has-been now and way out of the loop, "relying" on horseshoeing for a very small portion of my income - maintaining a few animals here and there and only if they actually need shoes - so please enlighten before i lose interest again. Over the years of trimming and shoeing for the public i never did attend a state or national farrier clinic where the instructional theme was hooves and business.
Our next AFA President Elect , Will have a good Direction to go with this. I'm not sure i'll be a big supporter, but he will move it in that direction, i would bet.
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RE:Marketing: AFA and the others... 07 Jun 2011 01:55 #17

  • Mike Ferrara
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Jake Whitman wrote:
Our next AFA President Elect , Will have a good Direction to go with this. I'm not sure i'll be a big supporter, but he will move it in that direction, i would bet.

Jake,

Could you elaborate a bit? If it's a "good" direction, why won't you support it? And, what do you think that direction will be?

I'm not one who wants the government in this but I do think there is a problem with the way we present ourselves and hoof care.
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RE:Marketing: AFA and the others... 07 Jun 2011 15:51 #18

  • tbloomer
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Jake Whitman wrote:
Our next AFA President Elect , Will have a good Direction to go with this. I'm not sure i'll be a big supporter, but he will move it in that direction, i would bet.
IMO, a "bet" would involve paying AFA (or any other organization) dues. The bet would payoff with a tangible return, i.e. an increase in business as a direct result of that organization's marketing effort.
Tom Bloomer
http://blackburnforge.com
302-222-6404


Here's the deal. I'm trying to keep it simple.
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RE:Marketing: AFA and the others... 10 Jun 2011 04:36 #19

  • Red Amor
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git tha orse
clean it up nice
sit on the eski n pass him tinnies
n shut up :cool:



:p;):D
Mark Anthony Amor
If we want anymore excrement like that outta you we'll squeese ya head :eek:
Mind how ya go now ;)
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RE:Marketing: AFA and the others... 10 Jun 2011 12:04 #20

  • tbloomer
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I couldn't agree with you more, Red. :confused::D
Tom Bloomer
http://blackburnforge.com
302-222-6404


Here's the deal. I'm trying to keep it simple.
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