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TOPIC: Advertising to gain clients

RE:Advertising to gain clients 03 May 2010 10:38 #61

  • smitty88
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Mike Ferrara wrote:
I think that's always a good way to go...for a lot of reasons. I don't see much chance of that around here but I'm always willing.

what about putting your every day work up on the forum
on a regular basis

and put the information required on the bottom of the post
you never no who is watching
Smitty88
John Mc Loughlin
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RE:Advertising to gain clients 03 May 2010 12:13 #62

  • Mike Ferrara
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smitty88 wrote:
what about putting your every day work up on the forum
on a regular basis

and put the information required on the bottom of the post
you never no who is watching

I don't know. It probably wouldn't hurt but I doubt that's an effective way to reach the target market and I've never really become friends with my wife's camera. LOL It took me almost as long to get the pictures in my album as it did to shoe the horse.
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RE:Advertising to gain clients 03 May 2010 16:47 #63

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It must be different over here my last 2 app had a full business
when they past out after 4 years

and my present app has a business going
and he has almost 2 years to do
Smitty88
John Mc Loughlin
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RE:Advertising to gain clients 03 May 2010 17:27 #64

  • Mike Ferrara
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smitty88 wrote:
It must be different over here my last 2 app had a full business
when they past out after 4 years

and my present app has a business going
and he has almost 2 years to do

I have a full business but it's 150 miles away from where I live. It'swhere I used to live. I could get more work 150 miles away but I don't want it. I recently quit one barn that was about 200 miles away and I just turned down another 20+ horse account that's just shy of 100 miles away. I want to cut down on the traveling.
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RE:Advertising to gain clients 04 May 2010 12:56 #65

smitty88 wrote:
It must be different over here my last 2 app had a full business
when they past out after 4 years

and my present app has a business going
and he has almost 2 years to do

Smitty,

Do you know how many nfarriers there are in the UK, and how many horses?

Does anyone know these numbers for the US?

These figures might give us additional insight as to the differences in "business climate".

Regards
Rick Shepherd

Although we know what we believe, we may only believe what we know. Dr William Moyers
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RE:Advertising to gain clients 04 May 2010 13:14 #66

The American Horse Council lists the US horse population at between 9.2 and 9.5 million. Can't find any figures on farriers yet. I once heard an estimate of about 70 thousand, but have no way to verify that. Sounds high to me. But even at that figure it would give 135 horses per farrier, even assuming they all got hoof care. Not much of a living.

I hope someone can come up with some accurate numbers on farriers, to help us better understand our business.

I'll look further, but gotta go to work now.

Regards
Rick Shepherd

Although we know what we believe, we may only believe what we know. Dr William Moyers
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RE:Advertising to gain clients 04 May 2010 14:35 #67

  • Mike Ferrara
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Western Hill Forge wrote:
The American Horse Council lists the US horse population at between 9.2 and 9.5 million. Can't find any figures on farriers yet. I once heard an estimate of about 70 thousand, but have no way to verify that. Sounds high to me. But even at that figure it would give 135 horses per farrier, even assuming they all got hoof care. Not much of a living.

I hope someone can come up with some accurate numbers on farriers, to help us better understand our business.

I'll look further, but gotta go to work now.

Regards

I don't think anybody knows how many farriers are in this country. 40K sticks in my head for some reason but, when most are barefoot, that doesn't make for much of a living either.

I can tell you this. I know two young ladies that just went to school and hung out a shingle. I've been visiting everyplace around home with horses that I can find and I haven't heard the same farriers name twice. In all those stops (hundreds of horses) there are almost NONE wearing shoes. If I add every single one of those places to my client list (very unlikely), there's not much money there. It's a bunch of horses that get trimmed once or twice a year whether they need it or not.

Not long ago, I spent part of an afternoon shooting the breeze at the supply house. Except for me, everybody who came in for supplies were people buying stuff to trim or shoe their own horses.

I'm at a loss. I can't keep up the travel and, dispite what I charge, I'm not making a lot of profit doing it. Yet, from what I'm seeing, outside of the show horses and wealthy, lazy city people, there just isn't much of a market for a full time professional farrier.

I'll toss in one more point. Out here in the country, competition seems based on price. You don't have to be good...just cheap. When we talk the big money horses where they really do insist on "good" farriery there are lots of "good" farriers in that market.

I'm still thinking on all this and I'm not sure what I'm going to do but, as always, the task is to offer a package to the market that's in demand and profitable.

I might get a job and trim/shoe on the side or I might look for a way to compete with the Amish (the cheapest) to get the numbers.

The question may become, can I trim for $15 and shoe for $45 (less than I was charging in 1985), make a living and enjoy my work?

One last note...while some of us have to compete with the Amish, the government forces us to pay SS and MC tax and they don't have to.
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RE:Advertising to gain clients 05 May 2010 02:40 #68

  • RiversideBoy
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Mike,

I am not saying you are not worth it, but do you think you are overpricing yourself and limiting business? When there is turnover or slow times, a small but high paying clientele can hit you where it hurts...the pocket book. When you are banking on big prices, a few horses can make a lot of difference.
Eli Smith
Farrier:)
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RE:Advertising to gain clients 05 May 2010 03:52 #69

  • Mike Ferrara
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RiversideBoy wrote:
Mike,

I am not saying you are not worth it, but do you think you are overpricing yourself and limiting business? When there is turnover or slow times, a small but high paying clientele can hit you where it hurts...the pocket book. When you are banking on big prices, a few horses can make a lot of difference.

I have definately been overpriced for the area I live in. In order to get much local work, I'll have to work a lot cheaper.

I'm going to keep some of the better paying stuff that I have to travel for but I don't want to be on the road all the time.
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RE:Advertising to gain clients 05 May 2010 17:12 #70

Western Hill Forge wrote:
The American Horse Council lists the US horse population at between 9.2 and 9.5 million. Can't find any figures on farriers yet. I once heard an estimate of about 70 thousand, but have no way to verify that. Sounds high to me. But even at that figure it would give 135 horses per farrier, even assuming they all got hoof care. Not much of a living.

I hope someone can come up with some accurate numbers on farriers, to help us better understand our business.

I'll look further, but gotta go to work now.

Regards

you are apprx. right. there are 33,000 farriers in the states and about 20K owner/trainers doing their own, and another 20K doing the barefoot trimming.
I calulated it out to be for the farrier about 187 head per shoer at a 1/3 trim; 1/3 front shoes and 1/3 -4 shoes every 6 weeks.
which is about 30K - 50K per year average, including the racetrack shoers who don't get paid all of shoeing that they do; so that is their average pay into the mix; and on the top line 65K 100+K for the more top level shoers, that travel alot and fly even.

most racetrack shoers here and personal friends with are at least 8K-20K owed to them right now.
so yes, they might have 65+ head on the books at $100 per head done every 4 weeks = $6,500 per month x 9 months out the racing season year (120 days of racing) here which = $58,500---but they might only see $40K of it and the rest due at a later date or not at all. big problem in the racing industry.

and it is getting even worse as more trainers and owners start doing their own horses/or not at all.
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