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TOPIC: Advertising to gain clients

RE:Advertising to gain clients 28 Apr 2010 18:11 #16

  • Txfarrier
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James, I'm planning to put an ad in craigslist. Several of my new customers have advised it and stated that they were looking there for a Farrier.

I'm hoping this whole internet thing won't be just another fad.
Dutch Denson CF

“A bar of iron costs $5, made into horseshoes its worth is $12, made into needles its worth is $3500, made into balance springs for watches, its worth is $300, 000. Your own value is determined also by what you are able to make of...
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RE:Advertising to gain clients 29 Apr 2010 14:27 #17

  • 13puppet
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For the TX boys I know and have done the THRIFTY NICKEL deal, All you'll get out of there is some one hitters, you'll do the work and you wont hear back from them for 6 months, and alot of them use the news paper in the way that when its time for shoes or a trim they go in the paper and tke the lowest bidder.
Bo Crotta - Equine Specialist
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RE:Advertising to gain clients 29 Apr 2010 14:36 #18

All in all i think the thrifty nickle has been a joke, I know where my ad is and I can barely find it ganna be the last time I do that. I put my ad in a little local free paper as well did that for 2 weeks if I don't get any calls to pay for it thats the last time in there as well. I'm going to mess around and make up some flyers and go door to door I believe, also going to get on craigslist here and try that out. Thanks everyone for the advice and support.
James Cockrell
I learn every day, most days the horse teaches me.
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RE:Advertising to gain clients 29 Apr 2010 17:34 #19

  • Luna butte
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if you go the craigslist route, you might try createing a Vflyer. you can make a single page website type of an ad. they look pretty professional. you can ad pictues and all kinds of neat little gadgets, however i tried going this same route last year and got very few calls out of the deal. it seems that the craigslist users really like to flag farriers ads off of the site, or maybe it is other farriers that do the flagging. oh ya, you can also go to codbag.com and get a free craigslist hit counter for your ad as well, then you will be able to see just how many people have looked at your ad. you simply copy and paste the HTML codes of each site into the body of your craigslist ad. it is pretty simple.

both of these items are free and they sure seem to be handy tools, at least for me.

when i am in need of some work, i'll just go door to door and introduce myself to anyone who has a horse in there yard.

good luck
Justin Hill's Horseshoeing
Goldendale Wa
509-261-1508

http://gorgefarrier.com/

I'm just another guy that play's in a lot of other peoples Poop... for a living I might add
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RE:Advertising to gain clients 29 Apr 2010 21:31 #20

  • Gary Hill
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Anyone ever think about actually going around Horsemen? If you want backyard work then continue with the paper ads. Setting up at shows and fixin and replacing shoes will open more doors to good clients than the route you are thinking. Set up , fire up and build shoes and people will take notice and ask for a card, or have you work on their horse. Has worked very well for me and I haven't advertised in over 15 yrs.:cool:
"As I see it, winners get the money - while losers talk of "individual goals" and similar stuff." Tom Stovall
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RE:Advertising to gain clients 29 Apr 2010 23:01 #21

I agree with Gary.Depending on your qualifications go to a few shows and set up,or find some listings for playdays around here and set up there.Find boarding stables around waco,temple, your area and so forth and visit them,try to go around feeding time or on the weekend. Advertising usually gets you the horses no one else wants to do if you get any from it at all
It's funny how people always want the truth as long as it's what they want to hear. Tony Dingianni CJF
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RE:Advertising to gain clients 29 Apr 2010 23:34 #22

  • Txfarrier
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However much I like the idea of sitting on my azz and letting the customers come to me, what you guys are saying is right. And I need to get out more, anyhow. However, due to the wording of my ad I am getting a few lame horses which is what I'm mostly wanting.

I used the Thrifty Nickle to springboard my buisness when I got stranded in Pueblo, CO, back in the 80s and it worked out pretty well. I was shoeing out of Volvo car with my forge in the back seat and it didn't take but a few months before I had about all I could do. Could have been a "right time, right place " deal, who knows, maybe they just liked Texans

I have pretty well given up on it this time though, even if I can count on a big rush of trail riders for the Juneteenth activities.
Dutch Denson CF

“A bar of iron costs $5, made into horseshoes its worth is $12, made into needles its worth is $3500, made into balance springs for watches, its worth is $300, 000. Your own value is determined also by what you are able to make of...
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RE:Advertising to gain clients 01 May 2010 01:09 #23

DoubleCFarrierService wrote:
Hi yall, moved back down to Texas after my 2 years in canada and am struggling to start my business back down here. I have done the usual things got new business cards made, magnets for my truck, and put an ad in the thrifty nickle. When I was shoeing down here before I had the phone ringing off the hook, now I have nothing. Any suggestions on how to get the word out?
My advice , is give Todd Walker a call, and give him some cheap, I , mean, free-- labor. Camps are coming open this time of year, He and Phil, Prob, could use some extra help.
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RE:Advertising to gain clients 01 May 2010 02:28 #24

  • cuttinshoer
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Gary Hill wrote:
Anyone ever think about actually going around Horsemen? If you want backyard work then continue with the paper ads. Setting up at shows and fixin and replacing shoes will open more doors to good clients than the route you are thinking. Set up , fire up and build shoes and people will take notice and ask for a card, or have you work on their horse. Has worked very well for me and I haven't advertised in over 15 yrs.:cool:

Gary, IME craigslist has been a valuable form of advertising. I would say 40% of the new business I have picked up since I decided to go full time came from there, another 40% from word of mouth from the clients I got off craigslist, and the rest from vets, businees cards and previous clients. Yes a big majority are backyarders, but they almost all have scheduled appointments before I left and have stuck to them, and the best part is cash in hand when I leave. Several have been NBHA barrel horses and I just done 3 NRHA non-pro reiners today that came from craigslist. If advertising wasn't profitable we wouldn't have to watch commercials all the time, you just have to figure out what works best for you in your area. Setting up at a horse show will keep you busy to, when you pull in and set the truck up that's advertising.
Justin Decker

"As I see it, good enough is never good enough, it's just an excuse for mediocrity. If every shoeing ain't worth your best shot, you're just going through the motions." Tom Stovall, CJF
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RE:Advertising to gain clients 01 May 2010 03:36 #25

  • Gary Hill
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Justin, glad that works for ya!:D
"As I see it, winners get the money - while losers talk of "individual goals" and similar stuff." Tom Stovall
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RE:Advertising to gain clients 01 May 2010 08:48 #26

  • beslagsmed
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At a minimum it usually takes around 2 yrs to get your business going good(if lucky). Going to shows, playdays, riding schools and such will be the best bet. Word of mouth works the best, but like all good things - time.
Mikel Dawson, RJF

(Denmark)
What part of "NO" don't you understand!!

Caution: Watch for hoof in mouth disease!!!
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RE:Advertising to gain clients 01 May 2010 09:27 #27

  • smitty88
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If Your Doing Good Work It Will Be Known
Smitty88
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RE:Advertising to gain clients 01 May 2010 11:53 #28

  • Mike Ferrara
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smitty88 wrote:
If Your Doing Good Work It Will Be Known

Yes but if people don't know you're there, you won't be doing any work at all.

I've never advertised but I've changed my mind about it.

When I came back to shoeing, I immediately had work where I had worked before because I knew people. That's good but it's a long way away. The work I get through referrals is all a long way away. I needed to get control over which areas I'm being called to so I started advertising some. I just don't really know many people near where I live. Mostly, it was my old teacher that put me in business. Over the years I've gotten more work through other farriers.

Word of mouth is a funny thing though too. Just about all of my accounts are accounts that I've had for a long time. One of my biggest accounts is a barn that I've done on and off for 25 years. You think they like my work? They do. yet, thinking about it, I don't remember ever getting so much as a single new client through them.

I guess it all depends on the type of clients, discipline and area but it seems that word of mouth is great within a barn or within a small backyard neighborhood but I think a lot of horse owners just don't really get around much.

When I get a new barn, it's usually because a client left one barn and moved there. Once you're in the door, you might get the rest of the barn. If not, it's often hard to make anything going for the one horse.

I drive past hundreds of horses on my way to work and none of those people even know I exist. I hope to change that.
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RE:Advertising to gain clients 01 May 2010 16:07 #29

  • smitty88
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Mike Ferrara wrote:
Yes but if people don't know you're there, you won't be doing any work at all.

I've never advertised but I've changed my mind about it.

When I came back to shoeing, I immediately had work where I had worked before because I knew people. That's good but it's a long way away. The work I get through referrals is all a long way away. I needed to get control over which areas I'm being called to so I started advertising some. I just don't really know many people near where I live. Mostly, it was my old teacher that put me in business. Over the years I've gotten more work through other farriers.

Word of mouth is a funny thing though too. Just about all of my accounts are accounts that I've had for a long time. One of my biggest accounts is a barn that I've done on and off for 25 years. You think they like my work? They do. yet, thinking about it, I don't remember ever getting so much as a single new client through them.

I guess it all depends on the type of clients, discipline and area but it seems that word of mouth is great within a barn or within a small backyard neighborhood but I think a lot of horse owners just don't really get around much.

When I get a new barn, it's usually because a client left one barn and moved there. Once you're in the door, you might get the rest of the barn. If not, it's often hard to make anything going for the one horse.

I drive past hundreds of horses on my way to work and none of those people even know I exist. I hope to change that.


AND when your seen to be doing good work what happens:confused:
Smitty88
John Mc Loughlin
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RE:Advertising to gain clients 01 May 2010 16:29 #30

  • Mike Ferrara
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smitty88 wrote:
AND when your seen to be doing good work what happens:confused:

I think I covered that. The point is that you have to find a way to be seen by the people that you want to work for or have those specific people hear about you.
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