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TOPIC: Appearing desperate?

RE:Appearing desperate? 04 Feb 2010 12:52 #16

canadian wrote:
I was thinking of offering a referral program to my customers. For every new client they refer to me they can receive 10% off their trims or shoeing, upto a max of around 40%. Business wise it makes sense, because potentially I lose say $12 on a $30 trim, but could make a minimum of $120 off of 4 new clients just for trims or possibly even $560 for shoeing. But I was wondering if this may come off as me being desperate to clients? Or if this may make other local farriers mad, because of undercutting?

Just looking for some thoughts and opinions on this

Thanks
Dustin

Dustin, at least your looking for ways to grow your business. You received some great advice on here, especially Gary's. Work hard, do your best work, keep learning all you can and be patient. It takes time to build a business. One day your going to make other farriers mad because folks are switching to you and willing to pay more for good work and a dependable trusted farrier. :)

You do not want to be the guy that people use because your prices are lower, you want to be the guy that fixes cheap work and people realize that in the long run their horses are better for it and they save a lot of headaches and Vet bills.
Phil Armitage, CF
AFA member 7480

"Anyone who proposes to do good must not expect people to roll stones out of his way, but must accept his lot calmly if they even roll a few more upon it." Albert Schweitzer
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RE:Appearing desperate? 04 Feb 2010 13:07 #17

  • chris bunting
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now is an ideal time to be making shoes . make barshoes, raised heels, really any shoe you can use in the future. i would make them in pairs and only put toe nails in(its easier to balance the shoe i find) label them up in size and when the call comes you are already prepared just put nailholes in and one impressed customer ready to spread the word. this is also ideal forging practice that will be utilised throughout your career making fitting etc easier because of this basic groundwork you have undertaken.
chris
common sense is not needed when you have rules
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RE:Appearing desperate? 04 Feb 2010 17:09 #18

Dustin,
Read my post in the "educated" thread I think it pertains to this one too. I myself am one of those that has broken through the 5th year and found that the patience paid off and you don't want those bottom feeders anyway. Go ahead and take their money when you can though.
Jason Fleming
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RE:Appearing desperate? 05 Feb 2010 04:55 #19

  • HeatherR
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everypersonisahorsetoo wrote:
When I was building my business I worked 3 part time jobs ... and dancing in a male revue (chipendales kind of thing).

.

Pictures please.

:D:D:D
Heather Rominick
www.rlscanada.ca
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RE:Appearing desperate? 06 Feb 2010 19:57 #20

  • Bill Adams
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What Criss said about making shoes. Spot on. You will be the guy who puts on handmades.
You will find that whom ever a client refers to you will be like that client. My best clients come from the referrals of my best clients. The opposite may be even more true. I don't even return calls sometimes when I hear on the machine that "so-and-so said to call you".
I have used the blindfold thing too. I put it on the client though, as I have the other end of the spectrum thing going that Hernando has.

A rightous man regardeth the life of his beast. Proverbs 12:10
I don't give a damn for a man who can only spell a word one way. Mark Twain
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RE:Appearing desperate? 06 Feb 2010 20:10 #21

  • Bill Adams
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Another thing. If you discount your self, you will be looked upon as lower in value. I have wanted to keep a new client and made up a reason for a discount, never heard from them again. Then I started making up some reason to charge extra for something, I'm the guy forever.
I do give discounts, after they are earned. I'll do a free trim for a barn owner who collects my money from boarders, etc.
When I get asked to a new barn and they fish around for a quantity discount, I tell them I may have to charge extra, we'll see. Then if I don't charge too much extra, they think they're ahead.

A rightous man regardeth the life of his beast. Proverbs 12:10
I don't give a damn for a man who can only spell a word one way. Mark Twain
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