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TOPIC: Appearing desperate?

Appearing desperate? 02 Feb 2010 22:14 #1

  • canadian
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I was thinking of offering a referral program to my customers. For every new client they refer to me they can receive 10% off their trims or shoeing, upto a max of around 40%. Business wise it makes sense, because potentially I lose say $12 on a $30 trim, but could make a minimum of $120 off of 4 new clients just for trims or possibly even $560 for shoeing. But I was wondering if this may come off as me being desperate to clients? Or if this may make other local farriers mad, because of undercutting?

Just looking for some thoughts and opinions on this

Thanks
Dustin
Dustin Willett
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RE:Appearing desperate? 02 Feb 2010 22:25 #2

  • Gary Hill
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Dustin, makeing deals always comes back and bites you in your donkey. Go out, do good work, schedule future appointments before you leave. Offer to help sweep, pulloff and pulldown for established Farriers and do it for free and learn. Sponge up all info that comes your way, stick your EGO in your back pocket and if you do good work it will come around for you. TOO many beginners are so hungry that they work cheap and offer discounts, sure some people want cheap but if you mess up a horse, your name is MUD! You are going to quick, short shoe and rasp one too many swipes and make a few horses sore,BUT everyone that shoes horses has done it and if they say they haven't they are Lying! Good Luck!
"As I see it, winners get the money - while losers talk of "individual goals" and similar stuff." Tom Stovall
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RE:Appearing desperate? 02 Feb 2010 22:42 #3

When I was building my business I worked 3 part time jobs until I had enough horses to go full time. I was teaching ski lessons, selling Avacor hair restorer over the phone and dancing in a male revue (chipendales kind of thing).

Do whatever you can to generate revenue outside the business but keep the business very professional. Act and believe that you are already the best busiest farrier in the county you are just waiting for the volume to catch up.
Hernando Alonzo
Certified Professional Farrier

"When all has been said and done...... usually much more has been said than done. "
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RE:Appearing desperate? 03 Feb 2010 00:06 #4

  • Dave Whitaker
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Gary Hill wrote:
Dustin, makeing deals always comes back and bites you in your donkey. Go out, do good work, schedule future appointments before you leave. Offer to help sweep, pulloff and pulldown for established Farriers and do it for free and learn. Sponge up all info that comes your way, stick your EGO in your back pocket and if you do good work it will come around for you. TOO many beginners are so hungry that they work cheap and offer discounts, sure some people want cheap but if you mess up a horse, your name is MUD! You are going to quick, short shoe and rasp one too many swipes and make a few horses sore,BUT everyone that shoes horses has done it and if they say they haven't they are Lying! Good Luck!


Dustin,
Gary's words are about as good and solid as advice ever gets.......... I would encourage you to heed them........ one thing you can do, in your parting conversation with your client is to mention that you "have room to add a horse or two if you have any friends looking for a farrier".

I don't like your discount referral program at all....

Dave


"Everything is for sale......some are just harder to buy than others......"
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RE:Appearing desperate? 03 Feb 2010 00:18 #5

  • Clint Burrell
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Dustin,
I agree w/ Gary and Bill as well. Hold your ground and ask current customers for referrals. Do good work and your book will fill up fast enough.
Clint Burrell

"You say your from collage,
but you don't seem to bright.
You just brought a swichblade
to a pistol fight"
Move On by Chris Knight
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RE:Appearing desperate? 03 Feb 2010 00:19 #6

  • Joey Aczon
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It might get you a quick buck, but ultimately the kind of people that would be drawn to this kind of deal aren't really the kind of people you want to work for. They are just going to do it again and jump ship on you to save $10 on the next shoeing.

I tried that about 3 years ago when I moved to Texas and got a few clients that had me out once or twice, but I don't shoe for a single one of them anymore. Bad horses, long or no schedules and they're always the first to rip you apart if something goes wrong or they lose a shoe.

In general I think you're right about thinking you will look desperate, and you will only find people looking to take advantage of that.
Joey Aczon

Over-specialize and breed in weakness... It's slow death. :cool:

"I never make the mistake of arguing with people for whose opinions I have no respect." — Gibbon
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RE:Appearing desperate? 03 Feb 2010 00:46 #7

  • canadian
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Ya thats what i was thinking, thanks for all of the input guys. Ill be sure to take all of your guys advice and not advertise myself this way.
Dustin Willett
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RE:Appearing desperate? 03 Feb 2010 03:54 #8

  • 13puppet
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Man Im in your same shoes when it comes to appearing desperate. I was always letting the clients run my life, and I really have been taken advantage more than a handful of times.But I have learned and this is my advice, The clients who are the good one's appreciate you and your prices and are happy to pay your fee because they trust you and your service.
The others who want favors, do them at your convience. And and if they screw you OH WELL !!!! but never let them have a bad thing to say about you.
Bo Crotta - Equine Specialist
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RE:Appearing desperate? 03 Feb 2010 09:07 #9

Target your clientle,by charging to little for your work,you will end up with the bargain hunter horse owners.They will be the first ones to dump you should the economy take a nose dive.Zero in on the caliber of horse you want to work on.Do whatever you have to do to increase your knowledge base,so you will be able to produce and justify your shoeing prices.Get yourself ready. Bill Lawrence


You create your own luck by how you treat people.
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RE:Appearing desperate? 03 Feb 2010 17:02 #10

Dave Whitaker wrote:
Dustin,
Gary's words are about as good and solid as advice ever gets.......... I would encourage you to heed them........ one thing you can do, in your parting conversation with your client is to mention that you "have room to add a horse or two if you have any friends looking for a farrier".

I don't like your discount referral program at all....

Dave

I agree; and that's what gets me so mad!!

I have a feller here, lost his F-T job; and now is going out and charging $25/$45/$85 and giving out from that price; lowering the price for any multi-horse discounts, and he'll travel anywhere with in a 300 mile radius at those prices. he just put all of his flyers into everyone's mail box/visiting at every farm here in the last 50 mile radius; and the guys and clients around here are hopping mad!!!
he just ruined any chance of respect around here, or any help, or friendship among the other farriers who might have let him ride along; and get exposure the correct way.
Another single male 30 yr old shoer. grad. at shoeing school with 1 year apprenticship, and he says he needs the work badly.

just go out do good shoeing work, and it will grow....and ..if you have get a p-t job; there is nothing dishonorable in that.
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RE:Appearing desperate? 03 Feb 2010 18:42 #11

  • Ray_Knightley
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I think that horse owner always refer Farriers ,I have had some that think they should be Thanked for it ...and I do thank them ,but they pay the same price :p
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RE:Appearing desperate? 04 Feb 2010 00:26 #12

  • canadian
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Ya my clients say that theyre gonna refer me to people but they say they always forget :confused: o well. lately ive been dealing with people asking me to come shoe their horse then finding someone cheaper behind my back and neglecting to tell me :mad:
Dustin Willett
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RE:Appearing desperate? 04 Feb 2010 09:30 #13

  • chris bunting
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sorry to say it but welcome to the world of both farriery and business. as has allready been posted it takes a fair while to build a good client base , but long term that wait is worth it .good luck with your future it is a very rewarding career both in job satisfaction and financially just be patient
chris
common sense is not needed when you have rules
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RE:Appearing desperate? 04 Feb 2010 10:44 #14

canadian wrote:
lately ive been dealing with people asking me to come shoe their horse then finding someone cheaper behind my back and neglecting to tell me :mad:

That is because you are skimming the bottom for price sensitive customers. You need to sift and sort for the good customers and be willing to do other types of jobs while you build customers. Very few succeed in any business because it takes great heart and determination to make it thru the first 2 to 5 years.

Check out this video that I find inspiring.

http://www.brighart.com/videogallery.aspx?id=videogallery/facingthegiants&tab=3
George Spear
CNBBT, CNBF, CLS


".....and I said to the horse: Trust no man in whose eyes you do not see yourself reflected as an equal."
Don Vincenzo Giobbe
CA. 1700

"What people do not appreciate is that every time a horse submits to...
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RE:Appearing desperate? 04 Feb 2010 12:42 #15

Dances with Hooves wrote:
Damn right brother. Don't quit! I love the blindfold idea.
Phil Armitage, CF
AFA member 7480

"Anyone who proposes to do good must not expect people to roll stones out of his way, but must accept his lot calmly if they even roll a few more upon it." Albert Schweitzer
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