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TOPIC: Advertiseing the AFA to horse owners.

RE:Advertiseing the AFA to horse owners. 16 May 2007 02:42 #16

Gary Hill wrote:
Steady big fellow! :eek: Tightwad QTH owners? I find that all the breeds have tightwad owners, don't pick on us QTH people! :D

Yikers! Here I was trying to make a facetious comment back at Uncle Jaye, and I ended up looking like I was slamming the QH folk. Let me be clear... They ain't tightwads--especially when it comes to buying trailers, saddles, and Chavez shinies :)
~~Danvers

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RE:Advertiseing the AFA to horse owners. 16 May 2007 03:28 #17

  • Gary Hill
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Danvers, them can chasers love the BLING BLING too! :D
"As I see it, winners get the money - while losers talk of "individual goals" and similar stuff." Tom Stovall
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RE:Advertiseing the AFA to horse owners. 16 May 2007 09:42 #18

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danverschild wrote:
Yikers! Here I was trying to make a facetious comment back at Uncle Jaye, and I ended up looking like I was slamming the QH folk. Let me be clear... They ain't tightwads--especially when it comes to buying trailers, saddles, and Chavez shinies :)
Perhaps we ought to make a distinction between the Foundation QH and the AQHA. There is a considerable difference between those two organizations in the requirements for a "champion." NFQH champions must show performance versatility, "hot house" and "lead and feed" halter horses need not apply. Peanut rollers and merry-go-round horses are disqualified.

NFQHA has a "no bling" rule. :)

http://www.nfqha.com/diff.html

One of their stated requirements for confirmation judging is good bone and foot.
Tom Bloomer
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Here's the deal. I'm trying to keep it simple.
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RE:Advertiseing the AFA to horse owners. 16 May 2007 12:16 #19

danverschild wrote:
instead, there's an attempt to take advantage of all opportunities. Ideally, you and other members can help by providing a bridge, an introduction, or a connection between the AFA's Publications Committee and any connections you might have in the equine publishing, marketing, and educational communities.
Danvers,

Has the publications committee thought about developing a PR based press release that outlines the value of certification and using certified farriers that can be used announcing a candidate’s successful completion of a certification level and that would be sent by the AFA to the local newspaper of each successful candidate? This would do a lot of things but the two main things would be, first to tell the public in that area that the AFA's program exists and what it is all about, and second to tell them that the candidate is in their area. This is a direct and free bit of publicity that might be very valuable. What do you think?
Ronald E. Kramedjian, RJF

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RE:Advertiseing the AFA to horse owners. 16 May 2007 12:31 #20

  • Gary Hill
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Our local nfqha got their charter pulled for having jackpot sortings? Now days who the hell wants to ride for ribbons??
"As I see it, winners get the money - while losers talk of "individual goals" and similar stuff." Tom Stovall
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RE:Advertiseing the AFA to horse owners. 16 May 2007 13:11 #21

  • Dick Fanguy
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Ron,

This is in the works. That is an idea that Danvers has been trying to get put in place for years.
Dick Fanguy, CJF
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No man can cause more grief than that one clinging blindly to the vices of his ancestors. William Faulkner
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RE:Advertiseing the AFA to horse owners. 16 May 2007 17:08 #22

Ronald E. Kramedjian wrote:
Has the publications committee thought about developing a PR based press release that outlines the value of certification and using certified farriers that can be used announcing a candidate’s successful completion of a certification level and that would be sent by the AFA to the local newspaper of each successful candidate? This would do a lot of things but the two main things would be, first to tell the public in that area that the AFA's program exists and what it is all about, and second to tell them that the candidate is in their area. This is a direct and free bit of publicity that might be very valuable. What do you think?

Ron,

And some would say that we don't think alike !:)!

As Dick Fanguy indicated, I've made a previous attempt at this idea, and I recently re-submitted it as a proposal to the Publications Committee, the Marketing Committee, and the Executive Committee. I know they're reviewing the idea this week, so it would be nice if you (and anyone else who thinks it's a worthwhile concept) were to contact them in support of the concept and offer any suggestions that would be helpful in getting it moved from the idea stage to the plan stage.

AFA Publications Committee... Deb Ash, Chair ( This email address is being protected from spambots. You need JavaScript enabled to view it. )
AFA Marketing Committee... Pat Burton, Chair ( This email address is being protected from spambots. You need JavaScript enabled to view it. )
~~Danvers

Danvers Child, CJF

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RE:Advertiseing the AFA to horse owners. 17 May 2007 02:07 #23

danverschild wrote:
And some would say that we don't think alike !:)!
I believe that we have always thought alike on the issue of developing methods for garnering the AFA as much good PR as often as we can get it. :Ddanverschild wrote:
any suggestions that would be helpful in getting it moved from the idea stage to the plan stage.
I know it seems trite but I don't see that there is all that much that needs to be done. Just write 3 press releases that extol the benefits of certification to horse owners and farriers alike while sounding the AFA’s hymn. One for CF, CTF and CJF should do it. Then when someone passes insert their name and send it to their local newspaper. Any more thinking on it is over thinking a simple and effective concept for both getting the AFA’s name in local news papers and for giving passing candidates something tangible that might help their business. And best of all, it is essentially free publicity.
Ronald E. Kramedjian, RJF

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"What is popular is not always right; what is right is not always popular." Unknown

"In matters of style swim with the current; In matters of principle, stand like a...
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RE:Advertiseing the AFA to horse owners. 17 May 2007 04:11 #24

  • Jack Evers
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First class idea, Ron. effective, simple and inexpensive.
Jack Evers CJF AFA#426

The best things about the good old days -- I wasn't good and I wasn't old.

The older I get, the more horses I shoe, the fewer things that I can absolutely, positively fix.
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RE:Advertiseing the AFA to horse owners. 24 May 2007 04:08 #25

  • franjurga
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I have some good news for those of you complaining about the lack of publicity for the AFA certification program. The new veterinary textbook Equine Podiatry came out this week and it contains a couple of chapters actually written by farriers!

The authors are (in no particular order) Dan White, Kurt vom Orde, Clark Beckstead, Bruce Daniels, Derrin Foor and Michael Wildenstein. Of these six, the latter three identify themselves as being certified by the AFA as well as mentioning the AFA in their text. Mike Wildenstein's entire section is on farrier qualifications and standards. You could probably count in the group Todd Meister, too, since he is both a vet and a CJF. The AFA also has an entry in the index.

Along the same lines, Dan White is quoted in this month's issue of Horse Illustrated as recommending the AFA as an educational resource to the 100,000 + horse owners who read that publication. The article instructs horse owners on how to evaluate their farrier's work on their horses' feet.

(If you don't know him, Dan is the farrier at the Iowa State University vet school clinic and seems like a very nice guy. The last I knew, he was on the AFA's vet-farrier relations committee, along with Michael Wildenstein and John Suttle. He is not certified, as far as I know. As always, I could be wrong, things change all the time.)

Sign of the times: Horse Illustrated's author, Audrey Pavia, interviewed four people for the article: Robert Bowker (hoof researcher/vet and barefoot advocate); Lisa Simons Lancaster (former hoof researcher, former farrier, currently a holistic vet and barefoot-when-possible advocate); Pete Ramey (former farrier turned barefoot educator/advocate); and Dan. The article is very tactfully not anti-farrier or anti-shoes, or at least I didn't think so.

Interesting, though, that in the author's bio at the end of the article she carefully describes herself as the owner of an unshod horse.

A simple and no-cost way to get the AFA some publicity is for you who care about this issue to write non-hostile letters to the editors of horse magazines when articles about hoof-related topics are published. Mention programs or events or certification levels by the AFA that address these topics and refer horse owners to the AFA as an educational resource. I bet you'll see your words--and the AFA's name--in print. And that's a start.

All the best,
fran

Fran Jurga
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RE:Advertiseing the AFA to horse owners. 24 May 2007 11:27 #26

franjurga wrote:
I have some good news for those of you complaining about the lack of publicity for the AFA certification program.

A simple and no-cost way to get the AFA some publicity is for you who care about this issue to write non-hostile letters to the editors of horse magazines when articles about hoof-related topics are published. Mention programs or events or certification levels by the AFA that address these topics and refer horse owners to the AFA as an educational resource. I bet you'll see your words--and the AFA's name--in print. And that's a start.

All the best,
fran

"Complaining" Ouch, reminds me of my old military supervisor that would view any suggestion or idea as complaints and whineing. After awhile people certainly did not want to be percieved as complainers and whiners so they stopped openly giveing suggestions and ideas. Then our unit desperately tried to figure out how they could develop a suggestions and idea program. :D

So Fran how does a farrier write non-hostile letters? I could take your post here as hostile towards the farriers on this subject. Complainers and hostile, is the perception that I have after reading your very informative post. Thanks by the way. Great to hear those farriers you named, good people and very talented.

I detect a tiny bit of judgement, however I am doing the same thing. :D

But something tells me a smart person like you knows very well what the words hostile and complaining mean and imply.
Phil Armitage, CF
AFA member 7480

"Anyone who proposes to do good must not expect people to roll stones out of his way, but must accept his lot calmly if they even roll a few more upon it." Albert Schweitzer
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RE:Advertiseing the AFA to horse owners. 24 May 2007 11:53 #27

  • Tom Stovall CJF
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Phil Armitage in gray

So Fran how does a farrier write non-hostile letters? I could take your post here as hostile towards the farriers on this subject. Complainers and hostile, is the perception that I have after reading your very informative post. Thanks by the way. Great to hear those farriers you named, good people and very talented.

I detect a tiny bit of judgement, however I am doing the same thing. :D

But something tells me a smart person like you knows very well what the words hostile and complaing mean and imply.


I'm not Ms. Jurga, but we've been acquainted for more'n 20 years and she knows I have the utmost respect for her contributions to our industry, so perhaps she won't mind my uninvited take on the subject:

The words "hostile" and "complain" are not synonymous. If you want to present an opposing point of view without alienating the media, you extoll the positive aspects of your stuff without coming right out and damning the other guy's stuff or by damning with faint praise. If it's done right, the reader makes the comparison, sees things your way, and thinks it was his idea to do so.

It ain't easy.
Tom Stovall, CJF
"The only foolish question is the one left unasked."
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RE:Advertiseing the AFA to horse owners. 24 May 2007 12:43 #28

  • Jaye Perry
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Tom Stovall, CJF....... If you want to present an opposing point of view without alienating the media, you extoll the positive aspects of your stuff without coming right out and damning the other guy's stuff or by damning with faint praise. If it's done right, the reader makes the comparison, sees things your way, and thinks it was his idea to do so.

It ain't easy.
It's called Roger's Argument/Debate Principles- :D
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RE:Advertiseing the AFA to horse owners. 24 May 2007 15:17 #29

  • Bo Terry
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danverschild wrote:
any suggestions that would be helpful in getting it moved from the idea stage to the plan stage.

Danvers..

To add to what Ron said, we could simply add a line on the certification test sheets to get the name of the local newspaper of each candidate. Makes sense to me. :)

Bo
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RE:Advertiseing the AFA to horse owners. 24 May 2007 22:25 #30

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Jaye Perry wrote:
It's called Roger's Argument/Debate Principles- :D
Maybe the AFA should get this guy Roger to write some articles for Equus. After all, if he's got principles he ought to be a standup guy. Right?
Tom Bloomer
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